Why Kim Kardashian and Kanye West Chose Florence and Forte di Belvedere


Kimye have money, sex appeal and a grand sense of doing high profile, extravagant stuff…so of course they chose Florence to celebrate their marriage. But why did they select Forte di Belvedere?

Because it’s hip, unique, delivers the most memorable views of the city and is largely unvisited by the tourist hordes who invade the centro of Florence. Belvedere says it all: beautiful views.

The 16th century Forte di Belvedere is a hidden gem

The 16th century Forte di Belvedere is a hidden gem

It’s a strangely hidden gem, visible from many vantage points along the centro side of the Arno. Yet few tourists experience the Forte, even though it offers more intimate, more revealing, more exciting vistas of the city and the Boboli Gardens than the motorcoach-surrounded, trinket stand-ridden Piazzale Michelangelo.

The Oltrarno is a brand extension of Florence

The Forte is in the Oltrarno, the “other side of the Arno” across from the centro. In many ways it symbolizes the hidden-in-plain-sight charms of the Oltrarno that are often missed by travelers to Florence.

Of course, time constraints can limit visitors to the hallowed, must-see, cultural-worthy assets of the centro. That’s understandable. But some of the richest experiences, like the unsurpassed vistas from Forte Belvedere, are just across the river.

Here is a quick look at a full day in the Oltrarno from a piece I just wrote about experiential travel for www.goitaly.about.com.

Kim and Kanye discovered the Oltrarno, so can you.

You are here: Home » Blog » Why Kim Kardashian and Kanye West Chose Florence and Forte di Belvedere


  • A recent project...

    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

      read more
  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

      read more
  • Connect with us...

    Track smart branding tips, trends and surprises on Facebook, Twitter and LinkedIn. Join the branding conversations.

    • Join us on Twitter
    • RSS Feed
  • Have a question?

Copyright © 2011 Sanders Brand Solutions. All rights reserved.
site design: ternstyle.us