Wrigley Field Ivy: Bigger Than Banks, Williams and Santo Combined


It was a throw away news item: two guys from Pennsylvania snuck into Wrigley Field in the middle of the night—allegedly to steal some of some of the hallowed ivy from the outfield walls. Security spotted them via closed circuit TV and nabbed the culprits.

Hallowed Ivy at Wrigley Field

But Holy Ernie Banks!

The team, as usual, is not performing well. But the ivy sure is!

What a great brand extension for the Ricketts family, new owners of the Cubs. Stop investing in the lousy ball club. Start investing in selling cuttings from the sacred Wrigley Field ivy.

And the Cubbies could add an additional brand extension, a fertilizer—maybe VeeckOrganite— named after Bill Veeck who famously planted the ivy in 1937 when his dad was general manager of the Cubs.

Here’s a tutorial on how to nurture ivy clippings.

And as an added bonus, here’s a tagline for the brand extension.

“Cub Ivy. You’ll Never Have to Wait Again Until Next Year®!”

You are here: Home » Blog » Wrigley Field Ivy: Bigger Than Banks, Williams and Santo Combined


  • A recent project...

    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

      read more
  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

      read more
  • Connect with us...

    Track smart branding tips, trends and surprises on Facebook, Twitter and LinkedIn. Join the branding conversations.

    • Join us on Twitter
    • RSS Feed
  • Have a question?

Copyright © 2011 Sanders Brand Solutions. All rights reserved.
site design: ternstyle.us