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Top Lehigh Valley Brands of 2014
Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,
January 8th, 2015The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a...
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The Ironman of Brands
Ironman, brand, brand champion
June 3rd, 2014Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power...
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Jeff Bezos, The Washington Post, and Three Steps to Success
Jeff Bezos, The Washington Post, Smart Brander, Amazon, Digital newspapers
September 3rd, 2013The Andy Borowitz satirical piece in the New Yorker about the Jeff Bezos purchase of the The Washington Post was hilarious.[caption...
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John Carter, Innovation and Megaflop Theory
Innovation, Branding, Disney, John Carter, Megaflop
March 30th, 2012The consistently engaging Schumpeter column in The Economist dissects the business flop and identifies three sure-fire ways to fail.The column claims...
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