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  • Top Lehigh Valley Brands of 2014

    Top Lehigh Valley Brands of 2014

    Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

    January 8th, 2015

    The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a...

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  • The Ironman of Brands

    The Ironman of Brands

    Ironman, brand, brand champion

    June 3rd, 2014

    Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power...

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  • Jeff Bezos, The Washington Post, and Three Steps to Success

    Jeff Bezos, The Washington Post, and Three Steps to Success

    Jeff Bezos, The Washington Post, Smart Brander, Amazon, Digital newspapers

    September 3rd, 2013

    The Andy Borowitz satirical piece in the New Yorker about the Jeff Bezos purchase of the The Washington Post was hilarious.[caption...

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  • John Carter, Innovation and Megaflop Theory

    John Carter, Innovation and Megaflop Theory

    Innovation, Branding, Disney, John Carter, Megaflop

    March 30th, 2012

    The consistently engaging Schumpeter column in The Economist dissects the business flop and identifies three sure-fire ways to fail.The column claims...

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    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

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  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

      read more
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