Jeff Bezos, The Washington Post, and Three Steps to Success


The Andy Borowitz satirical piece in the New Yorker about the Jeff Bezos purchase of the The Washington Post was hilarious.

Jeff Bezos & The Washington Post

But the joke might very well be on the pundits who, up until now, have had little success in figuring out how to drive profits from the reporting and delivery of newspaper digital news.

Mr. Bezos won’t be rebuilding a brand. He will be rebuilding a medium. I like his chances.

His approach sounds so basic, so simple, so commonsensical.

He’ll use the same three operating philosophies he used at Amazon. He slowly, surely and profitably transformed not only the online retail customer shopping experience, but the entire retail panorama with these branding basics:

Put the customer first.

Invent: build a team and give them the time and resources to work together and invent solutions to better serve those customers.

Be patient.

This will be an exciting process to witness. And there will be learnings here for all of us.

Here’s how The Washington Post reported on their new Bezos future.

You are here: Home » Blog » Jeff Bezos, The Washington Post, and Three Steps to Success


  • Tess

    All jokes aside (and “I don’t even read the Washington Post” is a very good one), I think you’re right—he’s working with an entire medium here, not just the Post brand. Now we’ll see how the writers and newsroom staff respond to a man who revolutionized another medium altogether not so long ago.

    • Yep. Retail is changed forever. Can’t wait to experience how his branding strategies will transform the digital newspaper experience.

  • A recent project...

    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

      read more
  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

      read more
  • Connect with us...

    Track smart branding tips, trends and surprises on Facebook, Twitter and LinkedIn. Join the branding conversations.

    • Join us on Twitter
    • RSS Feed
  • Have a question?

Copyright © 2011 Sanders Brand Solutions. All rights reserved.
site design: ternstyle.us