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rebranding

Rebranding Escolar
Branding, rebranding, escolar, eating in moderation, ex-lax fish, image, misunderstood, fish
February 15th, 2014
Who knew we’d be eating one of the world’s most dangerous fish?My wife, Sharon, asked me to pick up some...
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After Benedict: The Church's Branding Opportunity
Roman Catholic Church, Pope Benedict XVI, new pope, branding, re-branding, opportunity, smart brander, sanders brand solutions
February 11th, 2013
Imagine that you are CEO of a leading global brand in a service industry.You are facing a staggering array of...
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A recent project...
- Citigroup: From Riches to Rags in Hungary
  “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...
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From our blog...
- Top Lehigh Valley Brands of 2014
  Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,
  The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...
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- The Ironman of Brands
  Ironman, brand, brand champion
  Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...
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