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Rebranding success

Jeff Bezos, The Washington Post, and Three Steps to Success
Jeff Bezos, The Washington Post, Smart Brander, Amazon, Digital newspapers
September 3rd, 2013
The Andy Borowitz satirical piece in the New Yorker about the Jeff Bezos purchase of the The Washington Post was hilarious.[caption...
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A recent project...
- Citigroup: From Riches to Rags in Hungary
  “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...
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From our blog...
- Top Lehigh Valley Brands of 2014
  Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,
  The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...
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- The Ironman of Brands
  Ironman, brand, brand champion
  Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...
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