Smart Brander


  • Top Lehigh Valley Brands of 2014

    Top Lehigh Valley Brands of 2014

    Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

    January 8th, 2015

    The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a...

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  • Rebranding Escolar

    Rebranding Escolar

    Branding, rebranding, escolar, eating in moderation, ex-lax fish, image, misunderstood, fish

    February 15th, 2014

    Who knew we’d be eating one of the world’s most dangerous fish?My wife, Sharon, asked me to pick up some...

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  • Wrigley Field Ivy: Bigger Than Banks, Williams and Santo Combined

    Wrigley Field Ivy: Bigger Than Banks, Williams and Santo Combined

    Cubs, Ivy, Wrigley Field, brand extension, smart brander

    September 4th, 2013

    It was a throw away news item: two guys from Pennsylvania snuck into Wrigley Field in the middle of the...

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  • Jeff Bezos, The Washington Post, and Three Steps to Success

    Jeff Bezos, The Washington Post, and Three Steps to Success

    Jeff Bezos, The Washington Post, Smart Brander, Amazon, Digital newspapers

    September 3rd, 2013

    The Andy Borowitz satirical piece in the New Yorker about the Jeff Bezos purchase of the The Washington Post was hilarious.[caption...

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  • A recent project...

    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

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  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

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