• Who isn't hearing your brand voice?

    brand voice

    Who isn't hearing your brand voice?
    • You might be missing valuable, profitable customers because they can’t hear your brand voice
    • Learn how your products and services can resonate with new audiences
    • Explore new marketing channels to deliver your brand message

    It’s not just about what you are saying. It’s about how you are saying it.

  • Don't invest...

    Don't invest...
    • In a name change
    • In a new logo
    • In a new tagline or website
    • Until you have explored how your brand is perceived in your marketplace

    Exploration can be thrilling as well as bone chilling. But you need to explore.

  • Your brand is a promise...

    Your brand is a promise...
    • Make your promise to the right customers
    • Price it right
    • That differentiates you from competitors

    How you keep your brand promise with customers determines how customers keep their purchasing promise with you.

  • Funnels
  • Sustainable Solutions

    sustainable branding solutions

    Sustainable Solutions

    Smart Branders build sustainable customers, growth and profits. Brand solutions are at your fingertips.

    Learn More
  • Brand Pain Relief

    Brand Pain Relief

    Brand pain is excruciating. It can hurt your market share, your margins, your customer retention, your employee morale.

    Learn More
  • Connecting Solutions

    Connecting Solutions

    Branding is part of a marketing communications strategy. Your marketing communications strategy determines which marketing communications channels will be used to carry your brand voice.

    Learn More
  • Scott Parry
    "Walter's understanding for making a brand "real" is a true gift. He connects you to a message that legitimately portrays your true message. The research he performs prior to making recommendations really sets him apart, allowing him to understand your market and develop a strategy. His skill in pinpointing market desires and differentiating your brand is a very valuable proposition."

    Scott Parry, Wealth Advisor, Capital Planning Center Valley, PA
  • About Walter

    Walter Sanders

    …has enjoyed a rewarding and varied career as an entrepreneur, corporate warrior and creative problem solver. He brings a global perspective to your market opportunities as a brand strategist, superb corporate communicator and community leader.

    A Lehigh Valley, PA resident, Sanders was born in Chicago and educated at Northwestern University. He lived, worked and married in Florence, Italy then returned to the U.S. to pursue entrepreneurial start-up ventures in wholesale leisure travel and videoconferencing.

    He worked for Bank Administration Institute as well as Citigroup where he directed the award-winning Diners Club Club Rewards® CRM program and rose to VP Corporate Affairs.

    His career is characterized by a consistent and successful focus on strategic brand communication to meet customer needs.

    Learn More
  • A recent project...

    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

      read more
  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

      read more
  • Connect with us...

    Track smart branding tips, trends and surprises on Facebook, Twitter and LinkedIn. Join the branding conversations.

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