About Walter

…has enjoyed a rewarding and varied career as an entrepreneur, corporate warrior and creative problem solver. He brings a global perspective to your market opportunities as a brand strategist, superb corporate communicator and community leader.

A Lehigh Valley, PA resident, Sanders was born in Chicago and educated at Northwestern University. He lived, worked and married in Florence, Italy then returned to the U.S. to pursue entrepreneurial start-up ventures in wholesale leisure travel and videoconferencing.

He worked for Bank Administration Institute as well as Citigroup where he directed the award-winning Diners Club Club Rewards® CRM program and rose to VP Corporate Affairs.

His career is characterized by a consistent and successful focus on strategic brand communication to meet customer needs.

You are here: Home » About Walter

  • A recent project...

    • Citigroup: From Riches to Rags in Hungary

      Citigroup: From Riches to Rags in Hungary

       “Citi’s global consumer banking business took the hardest hit on Wednesday, with the bank saying it will eliminate 6,200 positions and close 84 branches worldwide,...

      read more
  • From our blog...

    • Top Lehigh Valley Brands of 2014

      Top Smart Branders of the Lehigh Valley 2014, Allentown, Lehigh Valley Style Magazine, Best of the Lehigh Valley Branding, Pat Browne, Ed Pawlowski, J.B. Reilly, Lafayette College, Lehigh University,

      The Lehigh Valley is the third most populous urban center in Pennsylvania. The region is on the move, and a couple of enterprises earned high...

      read more
    • The Ironman of Brands

      Ironman, brand, brand champion

      Would you rather win an Ironman competition, or be the Hits triathlon champion? The Wall Street Journal examines the power of a fabled global brand...

      read more
  • Connect with us...

    Track smart branding tips, trends and surprises on Facebook, Twitter and LinkedIn. Join the branding conversations.

    • Join us on Twitter
    • RSS Feed
  • Have a question?

Copyright © 2011 Sanders Brand Solutions. All rights reserved.
site design: ternstyle.us