Brand Pain Relief

Brand pain is excruciating. It can hurt your market share, your margins, your customer retention, your employee morale.

  • It can be the dull pain of seeing your market arena shift to competitors who are more digitally nimble than you.
  • It can be the sharp pain of your oldest and best customer suddenly jumping to another supplier.
  • It can be the hurt of your most indispensable sales person or customer service representative giving notice to work for your biggest competitor.

You cannot control all the variables in your marketplace, but you can improve the quality and delivery of your brand voice to customers, employees, to everyone in your entire market place.

But there are a number of smart branding remedies you can use to feel better fast.

Change Therapy

Listen to the brand doctor and change the way you think and execute. If you’re not willing to change how you understand and approach your market place, the brand pain will only get worse.

Research Rehab

When is the last time you took a close look at market trends? Talked to current customers…and customers who have fired you? Which market segments are you totally missing because you don’t deliver a brand voice that they understand, trust and respond to? Or worse, you ignore marketing communications channels (like social media) that potential new customers rely upon for information and recommendations.

Word Cure

What do your customers want to hear from you? How do they want the brand message delivered? It all starts with the word. How do you position yourself with customers and employees? Do your target audiences understand what you’re trying to say? Are you able to translate your product or service advantages into customer benefits? If not, you need the word cure.

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